event branding, t-shirts, booklet, tickets, posters, digital signage, illustration
With all of the things happening in the news about Mauna Kea and the Keystone Pipeline, Hui o Hawaii chose the theme, Sacred Sands of Our Land, for their 45th annual lua’u to show their solidarity in the fight for indigenous rights.
Hui o Hawaii wanted a strong illustrative piece that showcased the strength of Kanaka Maori (Native Hawaiian) people as well as the beauty of the Hawaiian islands and hula.
The final design shows a woman performing a traditional hula kahiko in front of the Koʻolau mountains. I was highly inspired by the 2016 Miss Aloha Hula, Kayli Ka'iulani Carr and watched a lot of Merrie Monarch performances for reference.
After discussions with Hui o Hawai’i, we agreed to go with a neutral and earthy toned palette to emphasize the lush greens and sandy beaches of Hawai’i Nei.
Flora illustrations I created on Adobe Draw using a iPad Pro and Apple Pencil.
Photos from the event taken by the University of San Francisco’s Student Leadership Engagement.